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« Sunday « February 26, 2006
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They did it at the All Star game and no one noticed!
(Blog Maverick)
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Mark Cuban: "[W]e added microphones to the floor so the entire arena could hear the sneakers squeaking on the court. We turned up the mics on the rim, so the arena could hear the grunts and guys talking on the defensive side. We brought in the Maniaacs to clap and cheer and encourage the fans to get involved. It didnt work. The energy wasnt there. We got far more complaints than compliments. So we shelved the experiment. We went back to music, prompting and energy and the feedback improved considerably."Interesting experiment in crowd manipulation by Dallas Mavericks owner Mark Cuban. Clearly, the spectacle aspect of a live sporting event trumps even the game itself... for the fans, though not the media. This probably explains why the people who complain most about steroids, bad officiating, possible game-fixing, and the like are reporters, and not fans. I honestly believe that the majority of fans don't care. They come for a show, and they watch on TV for a show. I've maintained for a while now, the actual fan experience of an NBA, NFL, or MLB game is fundamentally no different than that of pro wrestling, or ballet for that matter. The fans are there to be entertained. I don't think they care that much about performers' backstories. We live in a jaded world, so people need to be dazzled, not bored.
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« Thursday « February 23, 2006
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Colony Sportswear
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For the NBA enthusiast, Colony Sportswear has developed an entirely new line of menswear we call 52nd.What's the line from Disney's Dumbo, sung by the crows: "I've seen a horse fly. I've seen a dragon fly. I've seen a house fly. But I done seen about everything when I seen an elephant fly!"? Well, in my book dress clothing festooned with NBA logos is my idea of elephants flying. OK, maybe, I can handle a corny necktie, but after that, can someone please make it stop? This is branding run amok! I don't care how well-made the clothing might actually be. This is about taste. But then again, maybe we live in a tasteless society, and I just didn't get that memo.
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« Tuesday « February 21, 2006
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Building a business based on copyright infringement
(Jason Calcanis blog)
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Flickr is a community for people who create content, YouTube feels like a community build off people stealing content.A-ha! Isn't this the essential riddle, and criticism of the blogosphere, and, essentially, this digital age we live in? That is, no one -- not even this writer -- actually creates new content. They just remix or mash-up someone else's material and call it new. Hell, Disney takes Snow White or Pinocchio, which were created by the Brothers Grimm, and claim ownwership: what a crock and a sham! But what can you do, in a world where there truly is nothing new under the sun, and where there aren't audiences sophisticated enough to really appreciate or seek out geniune originality? We live in a a post-creative age. In this kind of environment, the value of a copyright must be redefined. Maybe true creativity belongs to the artful remixer.
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« Saturday « February 18, 2006
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a letter to aaron
(Thought 4 The Day blog)
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Great observations on cartoonist Aaron McGruder and his strip, The Boondocks (the TV version), including a nice response at the end of the comments section. It is a Black thing...
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« Friday « February 17, 2006
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Depression May Be Lifelong Parent Trap
(ScienceDaily)
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A study by Florida State University professor Robin Simon and Vanderbilt University's Ranae Evenson found that parents have significantly higher levels of depression than adults who do not have children. Even more surprising, the symptoms of depression do not go away when the kids grow up and move out of the house.I've never had the urge to be a parent, although I love kids... probably because I don't have direct responsibility for any. When any of my coworkers brings their kids to the job, if those shorties end up in my office, they never want to leave. I guess the kids see the eternal child within me and just want to play when I'm around. Most of my friends who are parents, while they seem to be good, doting parents, don't seem much happier now than prior to having kids. In fact, their happiness seems much less ecstatic than I remember it. Their kids = bundles of joy? The mileage may vary. And if they're depressed when they're raising their children, what if the kid turns out to be a complete loser? Pass.
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« Tuesday « February 14, 2006
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The 'Lost 1984' Mac Clips
(Mac Essentials)
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Here's a collection of videos built around the original Macintosh 1984 commercial, clips like the commercial itself, tape of a young-looking, bow-tie-clad Steve Jobs speaking to shareholders about changing the world, and a multimedia preso of the developer team building that very first Mac. Freaks and geeks, for real, but this ad campaign was the holy grail of Super Bowl, and, well, television advertising, the Mac itself is perhaps sine qua non of brand building where the promise actually lived up to the delivery.
b/w: growabrain.com
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« Monday « February 13, 2006
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Bottled water, a natural resource taxing the world's ecosystem
(PhysOrg.com)
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"Even in areas where tap water is safe to drink, demand for bottled water is increasing, producing unnecessary garbage and consuming vast quantities of energy," according to Emily Arnold, author of the study published by the Earth Policy Institute, a Washington-based environmental group. Although in the industrial world bottled water is often no healthier than tap water, it can end up costing 10,000 times more...the rapid growth in the industry has also ironically led to water shortages in some areas, including India where bottling of Dasani water and other drinks by the Coca-Cola company has caused shortages in more than 50 villages.Today, we buy water...at mega-multiples of its natural price, since this life-giving substance, of which our bodies our mostly composed, should actually be free. The waters of the world's rivers, streams, lakes, rains...belong to everyone. Right? Tomorrow, we'll probably have to pay for our air. For now, though, have an Evian or a Coke and a smile, muhf*cka!
b/w: digg.com
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In which I attend the Grammy Awards
(johnaugust.com)
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August: "To begin with, Music's Biggest Night is actually music's longest afternoon. They give out awards in 108 categories. Of those, only 11 are televised. The other 97 are passed out during the pre-telecast ceremony, which begins at 1:30 p.m. We left the house at noon to get there in time."Screenwriter John August, whose credits include Big Fish and one of my campy-town lady favorites, Charlie's Angels, provides a real travelogue of what happens at the Grammies. It must be fun watching celebrities trip over power cables taped to the floor. Da camptown ladies sing dis song, doo-dar, doo-dar...
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« Saturday « February 11, 2006
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Who Really Won The Super Bowl?
(Edge.org)
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This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching the Super Bowl ads.So when the caveman in the FedEx ad kicks the little dino, and in turn gets squashed by the larger dinosaur, the brain meters went off the charts. Apparently: fear really gets people's attention. It's a good thing our political and business leaders haven't figured that one out yet.
Related: The Super Bowl XL Ads (Google Video)
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Implicit Association Tests
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Explore your own biases.
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« Wednesday « February 8, 2006
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Grammy Awards
(GRAMMY.com)
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Maybe it's just me, but live music on television (even in HD) isn't the same as being there. The show was so-so. It was great, however to see Dave Chappelle on a stage again (he's alive, alive!), who in turn introduced true music legend, Sly Stone. Sporting a blonde mohawk, Sly showed up mid-song (which I think was planned), played a few bars on the synth, grunted out a few lines of funk-skat while thirty top pop performers backed him up...and then left three minutes before his own tribute medley was finished. Hey Sly, the everyday people are calling, they're missing a chorus and a bow to the audience that came to see you.
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Songbird
(Boing Boing)
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The "open source iTunes killer," flies today: instead of connecting to one locked store full of DRMmed goods, it can connect to any and all available music (and video) on the internet.Definitely worth a look. The presence of a viable open-source alternative in any category is probably a good thing, since the market leaders have to keep innovating their pay product, or lose customers.
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« Sunday « February 5, 2006
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Super Bowl XL
(SuperBowl.com)
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Wouldn't you know it? The year I get HDTV -- with high hopes that I'd get some larger-than-life entertainment on my expensive-assed rig -- everything about Super Bowl Sunday sucked! The pre-game, the game itself, the broadcast, the Seahawks, the Steelers, the commercials, the Stones halftime show, the post-game. Everything...sucked. Damn! Maybe I'm just getting too old to give a f**k anymore. It's just a silly game, after all. I should have done something exciting today, like defrost my fridge or clip my toenails.
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« Saturday « February 4, 2006
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The Conversational Index
(/Message blog)
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The ratio between posts and comments trackbacks
(posts/comments+trackbacks)
was less than one. Meaning that there was more conversation -- as indicated by the number of comments and track backs offered by readers -- than posting articles. I will call this the Converation Index.That's an interesting way of looking at blogs...assuming that the blogger has comments and/or trackbacks enabled.
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SuperBowlAds.us
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Banned ads from Super Bowl Sundays past.
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