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« Saturday « February 11, 2006
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Who Really Won The Super Bowl?
(Edge.org)
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This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching the Super Bowl ads.So when the caveman in the FedEx ad kicks the little dino, and in turn gets squashed by the larger dinosaur, the brain meters went off the charts. Apparently: fear really gets people's attention. It's a good thing our political and business leaders haven't figured that one out yet.
Related: The Super Bowl XL Ads (Google Video)
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