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If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things. —van Gogh

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« Saturday « October 27, 2007
1. datetime
  1. {10272007}
  2. {09:15:16 PM}
  content
  1. Rissi Palmer
  2. This lovely fox is a country singer, if you can believe it, but what's even more surprising is I like it, a lot. Please don't say that makes me a country music fan. But it does make me a new Rissi Palmer fan.
  metadata
  categories
  1. keywords:
  2. music
  3. entertainment
  4. tags:
  5. rissi+palmer
  type
« Thursday « October 25, 2007
1. datetime
  1. {10252007}
  2. {12:29:30 PM}
  content
  1. He's Gone by Puffy, Diddy and Now ... Brand Manager
    
    (Advertising Age)
  2. Diddy's goal is to turn [Diageo's] Ciroc into the top luxury vodka brand. "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique."
    
    OK. Now your humble blogger has done seen about everything, except elephants flying. Good luck with that Puff. It's times like these that make me glad I'm not a vodka drinker. Now, before you think I'm hating, realize that I work in this industry, and I know some truly brilliant, rock-solid, innovative people who are real brand managers and strategists. You have to be steeped in this business to truly succeed. A comment attached to this article sums up my feelings better than I can express: "[B]ut its unfortunate that he [Diddy], and Russel Simmons (sic) before him can call themselves brand managers they ARE brands themselves!" Amen to that. Diddy isn't going to be a CMO... he's just another celebrity endorser, with maybe some veto power. Please let's dispense with this notion that he's going to reinvent brand-building; it's difficult to do properly, and not the kind of thing a part-timer can be very good at.
  metadata
  2. 12:29:30 PM
  3. Diddy's goal is to turn [Diageo's] Ciroc into the top luxury vodka brand. "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique."..."
  categories
  1. keywords:
  2. marketing and advertising
  3. business
  type
« Wednesday « October 17, 2007
1. datetime
  1. {10172007}
  2. {08:44:32 AM}
  content
  1. Tiger Woods, Gatorade Team Up on Gatorade Tiger
    
    (Advertising Age)
  2. Mr. Woods' beverage is not golf-specific, and ads from agency Element 79 will likely focus on its role in his training regimen. It will be available in cherry blend, citrus blend and grape flavors, in either 500-milliliter or 32-ounce bottles.
    
    My initial, gut reaction was: can a so-called personality jump the shark? If so, then the world's most prominent Cablinasian is getting pretty close. And what would a golf-specific drink taste like anyway? But then, I remember when I was a kid, I used to love Reggie Jackson's Reggie Bars, a tasty chocolate, caramel and peanut cavity-maker. And if rapper 50 Cent can cash in on Vitamin Water, why can't Tiger hawk Gatorade, or Tigerade, or whatever they're going to call it. The real problem here, is that this product doesn't really answer the two most essential questions of brand building: A) how is Tigerade different than any other sports drink out there; and B) why is it better? Just slapping Tiger Woods' fist-pumping logo on a high-fructose sports drink that already exists won't make it taste any sweeter, will it? Is it in you?
  metadata
  2. 08:44:32 AM
  3. Mr. Woods' beverage is not golf-specific, and ads from agency Ele..."
  categories
  1. keywords:
  2. sports
  3. business
  4. tags:
  5. tiger+woods
  type
« Tuesday « October 16, 2007
1. datetime
  1. {10162007}
  2. {06:58:43 PM}
  content
  1. Clean is Happy? WTF is this? A high-tech bidet. Actually, what I liked about this site is the cool Flash navigation, that's the developer in me...but your mileage may vary.
    06:58:43 PM
  type
« Monday « October 8, 2007
1. datetime
  1. {10082007}
  2. {10:19:46 PM}
  content
  1. Reinforcing the Blockbuster Nature of Media: The Impact of Online Recommenders
    
    ([email protected])
  2. Recommenders -- perhaps the best known is Amazon's -- tend to drive consumers to concentrate their purchases among popular items rather than allow them to explore and buy whatever piques their curiosity.
    
    Harnessing herd mentality as a business strategy.
    
    Related: Are Facebook apps a Long Tail market? (The Long Tail blog)
  metadata
  2. 10:19:46 PM
  3. Recommenders — perhaps the best known is Amazon's — tend to drive consumers to concentrate their purchases among popular items rather than allow them to explore and buy whatever piques their curiosity...."
  categories
  1. keywords:
  2. cyberculture
  3. society
  type
« Saturday « October 6, 2007
1. datetime
  1. {10062007}
  2. {11:35:06 AM}
  content
  1. Stanford Upsets ~~Top-Ranked~~ USC
    
    (ESPN.com)
  2. Stanford, who was last team to beat USC at home in 2001, did it again with a shocking 24-23 victory on Saturday to end a number of notable streaks for the Trojans:
    
    -- 5-game win streak vs. Stanford snapped
    
    -- 35-game home win streak snapped
    
    -- 24-game Pac-10 home win streak snapped
    
    Unbelievable! Here I was thinking the Cardinal might get 80 points dropped on them, and they go and shock the college football world. This win, while highly improbable, is far from a fluke. Here are some facts: they sacked USC four times, when all season the Trojans had given up just three sacks; they had a goal line stand at the end of the first half that set the tone for the remainder of the game; they forced five USC turnovers, one leading directly to points; they held USC's rushing attack to 95 yards; and they had a sophomore QB, in his first start ever, hit two huge fourth down completions in the final drive, the last one for the winning touchdown. It just makes you wonder, if the Cardinal had these kind of stones, why are they only 2-3, with three blowout losses to opponents not as good as SC? College kids, you can't figure them out. In the world of sports, they talk about signature wins, games that help define the identity of a program, this may be it for Coach Jim Harbaugh's Cardinal. Way to go Stanford. I am happy to be wrong. What a great win for the program.
  metadata
  2. 11:35:06 AM
  3. Stanford, who was last team to beat USC at home in 2001, did it again with a shocking 24-23 victory on Saturday to end a number of notable streaks for the Trojans:
    
    — 5-game win streak vs. Stanford snapped
    
    — 35-game home win..."
  categories
  1. keywords:
  2. sports
  3. sports
  type
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