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« Thursday « July 10, 2008
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Exacerbating the Ad Agency Racial Gap: A Commentary
(3-Minute Ad Age/Video)
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[H]ow companies that are such experts in creating and nurturing corporate images can so neglect their own when it comes to racial diversity.The video clip speaks for itself, but my short answer to that question is simple: because most managers in all corners of the ad industry are incompetent. (Now, maybe that's true of all industries, but this is the ring of business hell I circle.) Maybe they care about having a workforce that accurately reflects the real world, but probably they don't. But even if they did care, few have the management skills to make a difference; they're mostly glorified salesmen and account people, jobs that are more about kissing client *ss than building truly integrated teams; they're not managers, leaders, or motivators of people. By the way, one of the fourteen companies that didn't show up to this commission meeting was the parent company of my organization. Not a good sign.
b/w: Advertising Age
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