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« Sunday « June 1, 2008
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
(Amazon.com)
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Who to believe? Seth Godin, the guy who wrote All Marketers Are Liars (read my old review on that book) thinks this new book on murketing (marketing made murky) is great, it's a book that changes him and shows him a different way to think. Meanwhile, Matthew Creamer, some guy who's a basically a flack for an old-school media organization if there ever was one, Advertising Age, says that no one is buying the book and that it doesn't really go beyond case studies. And me, I'm employed by a hierarchical, decidedly old-school marketing organization. So, whose opinion should I trust? Or should I wait for the book to be made into a movie or Reality TV™ show?
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