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« Monday « August 21, 2006
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'Snakes on a Plane' fails to charm moviegoers
(CNN Money)
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So much for the Internet hype."Snakes on a Plane," a camp thriller that generated an unprecedented tsunami of online hysteria during the past year, crawled into the No. 1 slot at the North American weekend box office with estimated ticket sales of just $15.3 million.I think everyone is mis-reading the Internet hype that Snakes... received. What the studio failed to do was take the real and significant Internet buzz and infect a sizeable off-line audience base with that energy. As hard as it may be for typical Internet heads to admit, the vast majority of the populace is not online, does not enjoy being online when they are forced to venture there, and probably will avoid going online whenever possible. The studio simply didn't take the Internet hype and spin it into off-line gold. These seem to be the same mistakes certain poll-topping Internet political candidates have already made in earlier election campaigns. I think you that you have to link the two worlds for maximum impact and success.
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