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« Wednesday « September 15, 2004
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The Fragmentation of Fashion II
(Corante: Customer Intelligence)
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"Consumers' newfound freedom to customize their lives -- from burning their own music CDs to publishing political commentary online -- is throwing basic business models of many businesses into disarray."Welcome to the on-demand world. Of course, this notion that the consumers are in complete control is nevertheless deeply-flawed; consumers are now demanding customizations to products, they still do not control what products are actually created, nor will they ever. So how much choice do they really have? You can take the candy-apple-red SUV, or the cobalt-blue-with-silver-speckles SUV ... but who said the consumers wanted (or needed) an SUV in the first place? Wow, what choice.
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