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« Wednesday « February 21, 2001
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Check your Rep
(RedHerring.com)
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Los Angeles-based Repcheck Inc. is first to market with an online tool for assessing and quantifying personal reputation. While there are companies that rate the risk vs. benefit of involvement with companies, Repcheck is the only product that attempts to provide such information about individualsWhile this sounds interesting as a business prospect -- for instance, wouldn't it be nice to look up the reputation of that auto mechanic -- it's more than very creepy that some fools are going to be going around collecting questionable data about folks, and then selling it. Credit reporting is one thing, this is Big Brother to the max.
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