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« Tuesday « April 15, 2008
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Black America Is the Soul of the Urban Market
(Advertising Age)
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[A]s the audience widens, it's critical to understand and remember what drives the trend. And what drives the trend is the mindset of the consumer -- who at the core, is black.My take: while I agree with the general premise here, you can see what makes this such a difficult topic: if you say that only black agencies can make the "urban" piece authentic, what do you tell them when they pitch for so-called "mainstream" work? Damned if you do? Damned if you don't.
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- marketing and advertising
- black people
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