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« Monday « February 11, 2008
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Interpublic, Jay-Z Team For Multi-Culti Agency
(MediaDailyNws)
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After ducking out of multicultural advertising targeting African-Americans several years ago, the Interpublic Group of Cos. is getting back in the business, partnering with Jay-Z to create a new ad agency called Translation Advertising.I love this part, "Marketers are coming to understand the value of reaching African-Americans and other minority consumers with culturally attuned and hopefully 'authentic' messages. I can't wait to see what Jay-Z and Company, Inc. thinks is authentic. So far his entrepreneurial ventures have included music, clothing, nightclubs and spirits/liquors. Hey, wait a minute, they're right, Jay-Z does have his finger on authentic urban: beats, bling, clubs, and booze. What else is there to life, right. I can't help but think: is this for real? That said, I do think that overall, this is a good move: we need more black folk involved in business, generally, and advertising, especially. We are the biggest consumers; so why can't we also big players in creating those consumer desires?
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