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« Sunday « December 31, 2006
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Beware the Online Collective
(Edge.org)
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"In the last few years, though, a new twist has appeared. Along with all the sites that encourage individual expression, we are seeing a flood of schemes that celebrate collective action by huge numbers of bland, anonymous people. A lot of folks love this stuff. My worry is that we're playing with fire... There are a lot of recent examples of collectivity online. There's the Wikipedia, which has absorbed a lot of the energy that used to go into individual, expressive websites, into one bland, master description of reality."Virtual reality pioneer Jaron Lanier tackles a subject that's bugged me this past year. All of these so-called social networking and Web 2.0 business models we've seen in the last 12 to 18-months -- from MySpace, YouTube, and FaceBook, to WikiPedia and SecondLife -- budding e-businesses centered around the notion that the wisdom of the crowd will always lead to the best answer bug me. Anecdotally we know that groupthink rather than leading to the best of anything, usually offers nothing but pabulum, you know, middle-of-the-road, bland, garbage. But apparently this is all very profitable for some online entrepreneurs right now.
See Also: Digital Maoism (Edge.org)
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