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« Tuesday « August 15, 2006
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Seven Dwarfs vs. Supreme Court justices
(United Press International)
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More U.S. residents know the Seven Dwarfs and Homer Simpson than the U.S. Supreme Court justices or British Prime Minister Tony Blair, a [Zogby] survey finds...[but these] results are not about how 'dumb' Americans are, but about how much more effectively popular culture information is communicated.Well, we can argue about the 'dumb Americans' question, for sure. But to me, the most interesting thing about this poll is that it was commissioned by Mark Burnett Productions, for research on their forthcoming reality show, "Gold Rush." Mark Burnett, the person, is the reigning king of so-called Reality TV, as the creator of two of the biggest shows in the genre, "Survivor" and "The Apprentice." While reality shows may not dumb down actual life experiences, these shows certainly trivialize them. Now that may be a problem, or perhaps it's the actual goal, in a media culture saturated with disposable ideals and all sorts of distractive propaganda, all developed to trigger sales. The fact of the matter is there's more money to be made in having people know who Homer Simpson is. But who can make money off of knowing who Justices Ruth Bader Ginsberg or David Souter are? Homer T-shirts? Yes!! Justice Ruth T-shirts? Hell no!
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