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« Thursday « August 3, 2006
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Madonna Speaks About Her Big, Big Project
(TIME.com)
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Malawi, a Pennsylvania-sized country in southeast Africa, has four things in abundance: AIDS, malaria, drought and tobacco (its major crop). It also has a functioning democracy and little conflict. To date, therefore, it has not attracted much attention from the rest of the world. But that's about to change. Malawi is about to be hit by a force that has thrown much more robust countries for a loop. Her name is Madonna.I applaud her apparently well-meaning intentions, but I just have a gut-feeling that this is going to end badly. Celebrities think that they can just throw money at a problem, show up for few photo shoots, and then -- voila -- all problems are solved. (Thanks, Bono. Like Africa needs more well-meaning Western people; let's look at the historical record on that!) That's how it happens in the movies. But it doesn't work like that in real life. Especially when you're talking about problems that have been brewing for decades and generations. Does Madonna think AIDS and malaria happened to Malawi just yesterday? Please. Money and media attention are not enough, they're just sparks, at the most. Total commitment is required; so, will Madonna move to Malawi and live there for, say, five to ten years, to see her program launched? Yeah, I didn't think so either. Entertainers should stick to what they do best: entertain. Madonna is taking her name, Madonna, a little too literally, because she ain't no saint!
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