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« Tuesday « July 11, 2006
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LeBron James Company Plans Global Icon Status by 2008
(Advertising Age)
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[P]lans are in place to make basketball star LeBron James -- make that Brand LeBron -- into a global icon.File that one under:
No sh*t, Sherlock!
This one has been a foregone conclusion -- a slamdunk even -- since ESPN started broadcasting LeBron's games in high school! And just when did professional journalists start delivering the type of "stating the obvious" insights that used to only be found on blogs?
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