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« Tuesday « May 24, 2005
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The New Laws of Television (Part 2)
(Boing Boing blog)
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There are two principle components of the new value chain of television hyperdistribution: the producer and the advertiser. An advertising agency is likely acting as an intermediary between these two, connecting producers to advertisers, working out the demographic appeal of particular programs, and selling ad payload into those programs; this is a role they already fulfill - although at present they work with the broadcast networks rather than the producers. There is no role for a broadcaster in this value chain; the audience has abandoned the broadcaster in favor of a direct relationship with the program provider.I like this theory. Cut out the middlemen... who can survive, and thrive, if only they change their business-as-usual tactics.
b/w: Boing Boing
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