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« Tuesday « March 29, 2005
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Big Mac Pimpin'?
(mtv.com)
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Mickey D's Enlisting MCs To Rap About Burgers. McDonald's has partnered with the marketing firm Maven Strategies in a plan to recruit hip-hop artists to mention the fast food chain's signature burger for pay, according to Advertising Age magazine's Web site.Advertisers, and their minstrels, er, pitchmen, are stepping so far over the line that the term "sell-out" is beginning to lose all meaning. But then again, take an "artist" (loose, loose term there) like Busta Rhymes: has that phool ever stood for anything ... except making a buck? Rappers have been spitting product placements forever, so why not get paid for it? Just so I'm clear -- we're not talking about art, we're talking commerce. Music is an effective gateway into a buyer's subconscious thought processes. It's all only about da bennies, right? But, man, what an empty world we live in. Everything for a burger and a buck. No other meaningful purpose. Utterly. Devoid.
b/w: hiphopmusic.com blog
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