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« Saturday « January 29, 2005
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Are You Generic?
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Our breathing room, our surfaces, and our airwaves are cluttered by undue advertising. Why sacrifice the one area suitable to protest, the only space we have left to claim - our body. We will not allow ourselves to be branded, categorized, and manufactured by a name.This post could be career suicide for me. The ironic thing about this t-shirt and its makers, which prove an underlying truth that is illustrated in the (IMHO) groundbreaking book, A Nation of Rebels, is that by "selling" this t-shirt, these people actually expose themselves as false protesters. They are more pro-branding than any of my professional brand consulting coworkers could ever be. If they truly were against "branding" per se, shouldn't they just give the shirts away and tell everyone their message rather than paste it on apparel? Moreover, they want people to wear their "anti-brand" (which really is a brand) as much as Nike or the The Gap does. Everyone wants to be a revolutionary ...and they want to get paid too. Suckas. A revolution is just a different side of the same wheel, *ssholes! If you honestly want to change things, find a different wheel.
Related:
Man auctions ad space on forehead (BBC)
b/w: put it on plastic
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