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« Monday « September 13, 2004
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BugMeNot.com
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Bypass compulsory web registration.A few people may have been wondering what these "bugmenot" links I've been including with some recent posts are. Well, bugmenot.com is a brilliant idea for a site that aggregates generic usernames and passwords for all of those ridiculous (mostly) newspaper sites which require "free registration." These registrations are shams: now your name, age, and E-mail address are in yet another database, yet another marketing company has the ability to spam you with offers you don't want, and worse of all, these registrations don't lead to better content. All they do is put up barriers to entry of these sites. Ancient thinking in a modern medium where the competition is just one click away. I might not speak for many here, but if the content is good, I'll pay; for instance, I'm an ESPN.com and a WSJ.com subscriber; but let me see what you've got first. For all I know the content I want could just be a rehash of AP/UPI wires. These newspaper sites would do better to build services around their content that people would volunteer to register for, than to put a big padlock on their front door. That's very inviting. Bug me not, indeed.
Related:
BugMeNot and the Value of Registration
News Site Registration
Damage In Web Design
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