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« Thursday « April 22, 2004
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Must-See TV Ads - Data Mining
(CIO)
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This is how it would work: The TiVo would record its patron's viewing patterns, and software in the recorder would use statistical models?together with any additional information collected from the viewer?to develop a demographic profile.When you purchased that TiVO, you didn't think that one day it would turn around and spy on you, did you?
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