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« Friday « March 29, 2002
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Trends - CABLE
(MarketSegment.com)
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Urban African American households are more television-oriented than any other group. Premium channel subscription in urban cable homes is greater among African American and Hispanic subscribers than among Asians and Anglos. HBO, BET and Fox are mentioned most as favorite channels among urban African Americans. Univision, Telemundo, HBO and Fox are the favorite channels among urban Hispanics. Urban Asian households more closely mirror Anglo viewing preferences, citing ABC, NBC and CNN as favorites.
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