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« Saturday « September 22, 2001
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Not Broken
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Earlier, I wrote about how the company I work for, Landor, was asked by the Mayor's office to design a logo for New York's efforts to rebuild itself. The City created a fund, called the Twin Towers Fund, and the "Unbroken" ribbon and wordmark (above) form the symbol that was chosen from amongst several dozen we submitted. It's a small thing, especially when given the enormity of what occured on September 11th, but for a design firm, it's probably the best we can do, as a organization, to help. The story of how this all came together is pretty inspiring; if I get around to it, I'll post the highlights here.
Unbroken is a concept that I like. We've been hit, but we're not down. We feel pain, but we still have our confidence and swagger. The horror of that day has hurt us all, but we are not broken, and we can do something to change things for the better. I just hope we do the right thing.
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