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• « Thursday « September 7, 2006

  1. datetime

     1. {09072006}
     2. {03:34:28 PM}

     content

     1. Several Agencies Sign Agreements to Forestall Diversity Hearings

         

        (Advertising Age)

         
     2. Several ad agencies under scrutiny for their lackluster diversity-hiring practices have pledged to ramp up their minority recruiting, signing agreements designed to forestall potentially embarrassing public hearings planned for later this month.
        If you can't guess from the general tilt of the posting on my blog, I work in the advertising industry. (A related interest of mine is propaganda, a sister of advertising, and how it's used to alternately seduce and dupe the populace.) What I find interesting, yet unsurprising, about this hiring problem is that the ad industry's approach to dealing with its pitiful lack of diversity in general, and Black professionals specifically, is to simply hide from scrutiny, and avoid dealing with the problem altogether. Sure, they'll sign agreements to look into the problem, and then they'll drag their feet for months and years, cry that they can't find any qualified minority candidates, and then ultimately do nothing. But then what can you expect from people who, well, tell lies stretch the truth for a living? The only color that matters to the people running today's ad industry is verde. But apparently, they don't want to share that lucre.
        
        Related: Deferring to the more qualified... (Prometheus6 blog)

     metadata

     1.  
     2. 03:34:28 PM
     3. Several ad agencies under scrutiny for their lackluster diversity-hiring practices have pledged to ramp up their minority recruiting, signing agreements designed to forestall potentially embarrassing public hearings planned for later this month...."
     4. 

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     1. keywords:
     2. marketing and advertising
     3. racism

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