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« Saturday « February 24, 2001
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Snapshot: African American Leisure Activities
(Marketsegment.com)
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Tidbit One: African Americans are more involved in many leisure activities than non-African Americans. In fact, African Americans are more likely than non-African Americans to watch TV, listen to the radio, read newspapers and magazines, read for pleasure, go shopping, go to museums, concerts and theater, take pleasure trips, cook for pleasure, go to parties, go to the beach and attend sporting events. The most leisure-seeking African American market of all? Los Angeles.
Tidbit Two: Seeking to position their brands as "cool," marketers are increasingly relying upon hip African American celebrities. Look for more and more up-and-coming icons rather than the established names. Another trend: reliance on comedians and entertainers in addition to the traditionally featured athletes.
Sounds like a recipe for economic exploitation ... natch! Black people, you are the ultimate consumers and the perfect pitchmen.
(Those two tidbits are from a private newsletter BoyCaught receives weekly. Re-publishing it is not cool, but some of the information in that newsletter just begs to be shared with you, the few kind readers of [cIb]. Information wants to be free. Stay tuned.)
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