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« Wednesday « January 28, 2009
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The Social Brain Hypothesis or 150 meaningful relationships are enough
(Tobias Escher at the OII blog)
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Or to put it simply: Your brain can just deal with about 150 meaningful relationships. While the number has caught on, it is more a statement about how much social complexity the brain can deal with.I'm seeing lots of blog posts and tweets about how to get more followers on Twitter. Suddenly, the most important thing is: how many followers do you have? Size matters, it seems. I think the question should be: how many people can you realistically interact with in a meaningful way, in a way that's not cartoonish? When Shaq announced he was on Twitter as @THE_REAL_SHAQ, I was one of his first 5,000 followers, or so. I sent him a couple of messages; the chances of him reading and responding to my two messages, out of 5,000+ followers, were slim to none from the start, plus I ripped him for tweeting too much about where he was eating and not working out, so he wouldn't have wanted to read mine anyway. ;). Today, Shaq has over 37,000 followers. Yeah, just what I was thinking: you're no closer to Shaq on Twitter than you are in the US Airways Center (where Shaq's Phoenix Suns play), which only holds about 18,000 spectators. Your chance of reaching Shaq on Twitter are far, far less likely. So are you interested in communicating and sharing ideas and content with interesting people, or do you just want to build (or join) a fan club for free?
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