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« Friday « July 25, 2008
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50 Cent Sues Taco Bell Over Value-Menu Stunt
(Advertising Age)
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Taco Bell invited him to change his name to 79 Cent, 89 Cent or 99 Cent, after the prices on the new menu.But Mr. Cent, you do realize that 79, 89, and 99 are all larger than 50. How are we diluting your brand by proposing to raise your numeric value? Wait a minute, you have a brand? Huh? Exactly what is the brand promise of "50 Cent?" Now, while I am being facetious here, this situation underscores Corporate America's condescending take on Black consumers: get a rapper to endorse some cheap food, and cullud folks will beat a path to your cash register. Look at Taco Bell's alleged slogan for this campaign: Why Pay Mo? What is that? Ebonics? It's insulting tripe coming from that lily-white ivory toward called the advertising industry. I heartily applaud the fact that Curtis Jackson (aka "50 Cent") is hitting back just like a corporation would: by suing and going after the money.
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