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« Sunday « June 3, 2007
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Witness?
(NBA.com)
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Will LeBron and the Cavs rise above Tim Duncan and the Spurs in the 2007 NBA Finals? I don't know, but Nike's marketing campaign is working out perfectly, as we watch this guy slide magnificently into his preordained spot in the sport's vanguard. We all are witnesses to the perfect storm of sports, marketing, entertainment, overblown hype, and exploitation of young Black athletes in service of the almighty dollar. I'm a Knicks fan, I have no real rooting interests here, so I hope the series goes seven memorable games, with LeBron hitting a fadeaway trey in the second OT period of Game 7 as time expires to win it all. But as sports usually goes, when you wish for compelling drama, you usually end up with boring pabulum. So, I change my mind: I hope the Spurs crush them in an unwatchable four-game sweep. See, that's psychology.
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