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« Friday « March 2, 2007
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NFL seeks to trademark 'Big Game' phrase
(Los Angeles Times)
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But a college football rivalry that began in 1902 might have something to say about that. Stanford and California, whose annual showdown is known as 'Big Game,' have taken initial steps to oppose the trademark through Collegiate Licensing Co[mpany], and have obtained a three-month extension to mull their next move. Whereas the NFL says it merely wants to protect its prized mega-event, and the sponsors who pay millions to legitimately attach their names to it, some observers are accusing the league of arrogance. Said Ted Robinson, Stanford's play-by-play announcer, "How sad that a league as successful as the NFL would try to trademark such an extraordinarily common phrase."I agree with Robinson. Corporate arrogance run amok. Eventually, if unchecked, the suits will destroy everything enjoyable about the game. As long as I'm a Stanford alum, which will be, like, forever, I'm going to call the annual football game against Cal, The Big Game. Someone needs to tell the League to chill out. No one is confusing a college football game on the West Coast that occurs every November with the biggest football game on the planet. It's not diluting the brand, and if they think it is, then the League really doesn't understand branding at all.
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