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« Friday « November 17, 2006
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Product Placement in the Pews? Microtargeting Meets Megachurches
(Knowledge@Wharton)
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Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts.Good Lord! And this line, "If we are going to target the African-American consumer, we have to go where they go, rather than ask them to come to us, and the church is a major institution for that community." Sell, sell, sell ...your soul!
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- megachurches
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