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« Monday « October 2, 2006
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Consumers Rebel Against Marketers' Endless Surveys
(Advertising Age)
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He's part of a growing nightmare for marketers: consumers with opinion fatigue who reject almost all attempts at polling.I love that: opinion fatigue. These companies want you to spend your precious free time giving them information they'll use to turn around and bombard you with offers you don't need. And they don't pay you. Please. I think that no matter how you slice it, opinion polls, whether for products or politicians, are always sketchy, no matter how many people you ask, because there's always a wide gulf between what people say and what they actually do. In a material world, it's what people do that matters. Don't let the newspeak fool you.
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