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« Monday « August 21, 2006
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Anheuser-Busch Moves Into Content Creation Business
(Advertising Age)
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The country's largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones.This is the future (and the past) of entertainment. Soap operas came into existence back in 1930s, primarily due to the sponsorship of soap companies, and now we can look forward to the "beer opera." Oh yeah, you should have really high hopes for this deal. If you ever wondered why we now seem to have 500 channels and nothing on, this should provide some insight. Dumb down and sell up; this ain't no Masterpiece Theater.
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