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« Tuesday « June 27, 2006
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Rap Mogul's Boycott of Cristal Champagne Unlikely to Hurt Brand
(Advertising Age)
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Rapper and Def Jam Records President Jay-Z's much-hyped boycott of Cristal isn't likely to cost the vintage champagne brand any dead presidents, according to beverage industry experts.Who knew 'trifling' was spelled 'J-A-Y-Z'? This is what bruthas with money do: boycott companies that make $200 bottles of champagne, because that really matters. It's going to make a big impact -- in the make-believe world of rap videos. Maybe entertainers should really just stick to, well, entertainment.
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- jay-z
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