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« Monday « May 22, 2006
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Viewer-Created Ad Message = V-CAM
(Current.TV)
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I think that user-created videos for their own sake are fine. Better, cheaper tools mean that today's home movie crowd ought to be able to crank out better clips. Of course one look at YouTube, GoogleVideo and this CurrentTV site makes you realize that creativity and talent, or lack thereof, always comes into play. But user-created video as a replacement for professional commercials probably isn't going to work. And I'm not saying that just because I'm in the ad game. Check out some of these "spots" and see for yourself. Cheesy and/or sentimental don't sell.
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