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« Sunday « February 26, 2006
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They did it at the All Star game and no one noticed!
(Blog Maverick)
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Mark Cuban: "[W]e added microphones to the floor so the entire arena could hear the sneakers squeaking on the court. We turned up the mics on the rim, so the arena could hear the grunts and guys talking on the defensive side. We brought in the Maniaacs to clap and cheer and encourage the fans to get involved. It didnt work. The energy wasnt there. We got far more complaints than compliments. So we shelved the experiment. We went back to music, prompting and energy and the feedback improved considerably."Interesting experiment in crowd manipulation by Dallas Mavericks owner Mark Cuban. Clearly, the spectacle aspect of a live sporting event trumps even the game itself... for the fans, though not the media. This probably explains why the people who complain most about steroids, bad officiating, possible game-fixing, and the like are reporters, and not fans. I honestly believe that the majority of fans don't care. They come for a show, and they watch on TV for a show. I've maintained for a while now, the actual fan experience of an NBA, NFL, or MLB game is fundamentally no different than that of pro wrestling, or ballet for that matter. The fans are there to be entertained. I don't think they care that much about performers' backstories. We live in a jaded world, so people need to be dazzled, not bored.
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