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« Monday « October 17, 2005
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A wide world of sports fans
(Philly.com)
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'China will someday be a larger market for the NBA than the United States,' predicted Adam Silver, president of NBA Entertainment. China's potential as a source of future sports fans 'is the elephant standing in the room,' said ex-Eagles tight end Chad Lewis, who recently traveled to China for the NFL. 'It's got to be recognized. And I think it is being recognized.' The first live Super Bowl telecast in China in 2003 was seen by three million people. A year later, the audience jumped to 12 million. This year's game between the Eagles and the New England Patriots attracted 20 million viewers.It's a good thing that the expanding corporate backdrop of professional sports isn't ruining the integrity of the games. Yeah, right. (Registration required, or use bugmenot.)
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