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« Thursday « March 31, 2005
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Only you can save television
(The Long Tail blog)
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"We're ending one era and entering another where the rules are sure to be different.The best example of that is television, which is in the sweet spot of all Long Tail forces. So today, let me make one of those exceptions by explaining why TV is the first place to look for Long Tail opportunities. Here's why..."There's a bazillion hours of television content out there, very little of which is original, by the way, but you can only consume it one second at a time, like spoonfuls from an ocean. If you watched TV every second for the rest of your life, if everyone did, we'd all only consume of fraction of what's available. And yet, ten years from now, you may have a craving for that long-forgotten episode of "Diff'rent Strokes"... but it's not available. In the end, if media companies continue to run the TV business as usual, they're going to lose. Dinosaurs, they are. I think I'm starting to understand. Like Long Tail's Chris Anderson says, "Bottom line: TV is begging to be reinvented."
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