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« Wednesday « November 3, 2004
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Beware the CEO blog
(Seth's Blog)
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Here's the problem. Blogs work when they are based on: Candor, Urgency, Timeliness, Pithiness, and Controversy (maybe Utility if you want six). Does this sound like a CEO to you?Great point. Look, the world doesn't need a bunch of CEO blogs, written by the Marcom department. I guess Godin's list also explains my blog's miniscule -- if that much -- readership: I've got the "Candor" part, no problem... but the other four or five items, yeah, it's a little "iffy," youknowimsayin? That's why I look at blogging as creating a digital scrapbook of where my head was at during a particular timeframe; that will be fun to look back on someday.
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