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« Friday « June 25, 2004
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La Russa confronts Kline after reliever's obscene gesture
(MSNBC.com)
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Cardinals manager Tony La Russa didn?t want to talk Thursday about the actions of reliever Steve Kline, who made an obscene gesture and yelled toward his own dugout the previous night.Here's the point -- in my opinion, and the reason why people who hate sports are missing out on a valuable and instructive crucible, a methaphor if you will, of what eventually will become commonplace in society at large -- LaRussa didn't actually see the gesture when it happened; it was only after he saw the gesture on videotape long after the game ended that the furor arose. Are you kidding me? This is a template for acceptable workplace surveillance. (Oh come on now! How many times have you wanted to give your boss the finger, or worse?) What the spectacle that is organized sports does is introduce concepts and techniques of control over individuals that eventually work their way into the larger culture. People will blow this kind of thing off as just a baseball incident, but when ordinary workers in ordinary companies start getting disciplined because of recorded evidence, after the fact, they'll have sports to thank for entering and perfecting these types of control techniques into the vernacular of contemporary life. Organized sports is an activity created for a mass audience. In a propaganda society, everything that is targeted towards a mass audience is itself propaganda. Propaganda is always about control.
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