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« Sunday « May 23, 2004
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(Obey Your) Thirst!
(MilesThirst.com)
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Miles Thirst: "Show 'em my motto!"Most definitely, this campaign exploits hip-hop, and 'urban' culture, as massa has always done, but at least it does it tongue-in-cheek. Not since L'il Penny, the puppet sidekick to then-mad baller Anfernee "Penny" Hardaway, have we seen something like Miles Thirst, the 'Fro-wearing, philosophy-spinning, soda-drinking funny little hip-hop doll who shills for Sprite. Obey your Thirst! It's a delicious little ad campaign, with a lot of charm and style. The thing that always gets me about advertising -- the field I work in, btw -- is how it transmits dominant cultural values. If you look at these ads, on the surface, they will give you a chuckle, but let's face it: Thirst's a playa. He's just interested in getting his "drink on" and getting honies ... which is just about the same theme we see in every rap video these days. Right thurr! That's all we need: a bunch of Sprite-drinking soda-jerks, thinking they're the next coming of The Mack.
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