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« Wednesday « May 19, 2004
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Army gunning for game players
(CNET News.com)
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Beginning the second year of its experiment in using free, custom-built PC games to give young people a taste of military life, the Army is finding the games to be not only spectacularly popular but a uniquely powerful promotional tool.Who knew that the PS2, GameCube, or XBox you purchased for your kids would morph into a recruiting tool for the Army? I have to wonder aloud -- which is the essense of blogging (the wondering "aloud" part) -- if the Army can use videogames to buttress their recruiting efforts, how long will it take before advertisers catch on?
b/w: ditherati
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