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« Friday « February 27, 2004
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The truth about Orkut.com
(Corante:Many-to-Many)
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Orkut.com turns out to be a master's thesis project?In my previous screeds on this topic I just couldn't shake the creepiness of the whole social software category that seems to be developing. I think there's something important to be learned by studying the ways in which we humans form networks and cliques and communities. But it's the whole dot-com style mania simmering in the Friendsters, Tribe.nets, Ryze, etc., etc., etc. that's just annoying. One thing orkut did teach us: there's definitely a mob-mentality/hivemind vibe flowing through many parts of the blogosphere, aka 'da echo chamber.' Sign up for this! All the cool kids are doing it! Don't be left behind! What would really be cool is if we find out the master's thesis project isn't a school project at all... it's a marketing plan for, yup, a social software company. After all, didn't Google start under similar circumstances? Stay tuned.
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