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« Friday « September 5, 2003
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ESPN fumbled by hiring Rush Limbaugh
(Workbench b/w SportsFilter)
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Cadenhead: "I won't be watching a minute of the program until ESPN jettisons the dead weight it brought on with the hiring of Rush Limbaugh."Thanks for the article, the point of which I took to be: hiring Rush Limbaugh is a mistake by ESPN. I couldn't agree more. But I disagree that it's a mistake. Or at least, I don't think it was a tactical mistake. I think it was completely purposeful. This is exactly what um, ESPN, er, ABC, uh ... Disney wants. Controversial people like Rush can only help to boost ratings. And if they're successful enough on ESPN (cable), then Wilbon better start tuning out ABC Monday nights in the fall. Controversy, and controversial people, sells. And who's buying? We are!
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