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« Saturday « March 23, 2002
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Multicultural Snapshot
(Market Segment Group)
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Here's a few factoids from a weekly E-mail newsletter I receive published by one of the many companies in our newtork, The Market Segment Group:
RELATIONSHIP WITH CARS: Some interesting new information is surfacing concerning the relationships between various groups of consumers and their cars. African Americans are much more inclined than any other group to give their vehicle a name. When asked for an adjective to describe their car, Hispanics and African Americans are far more likely to see their cars as "sexy"; Anglos and Asians, on the other hand, say their car is "friendly." More than whites, multicultural consumers believe that their cars reflect their personalities. Finally, more Hispanics consider their vehicle to be male than female. And while African Americans are evenly split, more Anglos and Asians consider their vehicle to be female than male.
IMMIGRATION: Hispanics are more inclined to feel that most immigrants coming to the U.S. are doing so illegally. African Americans, on the other hand, are the most concerned about illegal aliens and are the most prone to want a call to action: they are the most likely to feel that the federal government should crack down on illegal aliens and should strictly limit legal immigration.
Hmm, while I'm between cars right now, I did give a name to my last hoopty -- a grey-on-grey Honda Accord sedan that I called "The Silver Bullet." But that's because it had a hole in the quarter-panel that looked, seriously, like a bullet hole. It was a used car I bought for a song when I was a student and -- knowing nothing about the previous owner -- anything's possible.
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